Market Research in Minutes
Large companies spend thousands on market research. You can get 80% of the value in 20 minutes with AI. Here's how to understand your customers, your competitors, and your market without a research team.
The Customer Persona Interview
The best product and marketing decisions come from understanding who you're serving. Ask AI to interview you:
Act as a market research expert. Ask me 5 questions about my customers to help me build a detailed customer persona. After my answers, synthesize them into a written persona profile.
This is like having a consultant in the room. Answer the questions honestly and you'll end up with a persona that makes every future business decision easier.
Competitive Analysis Without the Spreadsheet
I run a [type of business] in [location/market]. Who are the typical competitors in this space? For each, describe: their likely positioning, strengths, weaknesses, and what customers who choose them value most. Then: what gap do they leave open that I could own?
You get a competitive landscape overview that would normally require hours of research.
The "Why Do Customers Leave?" Analysis
Customer churn is almost always predictable. Ask AI to help you think through it:
I sell [product/service]. What are the top 5 reasons customers in this category typically stop buying or switch to a competitor? For each reason, suggest one thing I could do to reduce that churn.
Retention is cheaper than acquisition. This exercise often reveals fixes you didn't know you needed.
Pricing Research
Help me think through pricing for [product/service]. My costs are approximately $[X]. My target customer is [description]. What pricing models exist in this space, what do competitors typically charge, and what's the psychology of price perception for this type of product?
Practice
Describe your ideal customer in as much detail as you can — not demographics, but psychographics. What do they worry about? What do they want to feel? What does a win look like for them?